As the lead visual designer for TikTok’s alpha product Interactive Brand Effects, I was responsible for producing pitch demos, creating customized campaign assets, collaborating with global sales, product, research and engineering teams for campaign development . Clients include HBO Max Warner Bros., Carl’s Junior, and Unilever.
I also created demo videos and new concepts for TikTok’s innovative ad format - Interactive Add-ons.
Interested in learning more about my projects? Email: sherryliufm@gmail.com
As an early member of TikTok For Business’s visual design team, I was responsible for the in-house production of ad campaigns, TikTok channel posts and brand effects.
Interested in learning more about my projects? Email: sherryliufm@gmail.com
TikTok Promote Year-in-Review is an end-of-year global campaign with a personalized mobile landing page.
My responsibility was to design Lottie animation for front-end development.
Interested in learning more about my projects? Email: sherryliufm@gmail.com
Client: 20th Century Fox
During my time at Zealot, I contributed to digital campaign for award-winning film ‘Ford v Ferrari’. My responsibilities included: working closely with Creative Director to craft style frames and pitch deck; collaborating with producers and editors to produce motion graphics for trailers and social media spots.
Client: Walt Disney Studios
During my time at Zealot, I contributed to digital campaign for award-winning animated feature ‘Soul’. My responsibilities included: working closely with Creative Director to craft style frames and pitch deck; collaborating with producers and editors to produce motion graphics for trailers and social media spots.